Mega
Sessions Versus Mini Sessions:
DHI is
noticing a patient trend towards smaller graft sessions
of 100-400 grafts. DHI seeks to bring an end to hair transplant
mega-sessions with a "less is more" concept.
Fewer
grafts per transplant procedure is usually less traumatic,
are within everyone's financial reach, give patients more
control, minimizes fear of surgery, and might give a better
result due to less scalp trauma and possible higher growth
yields. For a good number of patients a small number of
grafts may be all they need to achieve a satisfactory outcome.
Mr. Giotis
noted it's much easier for patients to afford 500 graft
sessions than 3000 graft sessions. A patient is much more
likely to get started on the road to surgical recovery
if he only has to come up with $2,500 as compared to $15,000
for the transplant procedure.
With
only a slight exaggeration, Mr. Giotis commented that patients
can stop by their nearest DHI clinic "every week" for
the number of grafts they can afford or need. Realistically
every few months the patient can return for more surgery
as finances permit. FIT offers this advantage more than
strip as excessive strip harvesting can produce larger
donor scars while small FIT sessions can be done as often
as needed without the risk of excessive strip scarring.
Strip
Vs. FUE/FIT
Following the discussion of mega sessions vs. mini sessions, Mr. Giotis presented
six reasons that FUE/FIT is a dream procedure from a marketing perspective.
1. No
Donor Scars: With FUE/FIT there is no risk of donor scars
that need to be removed later or have hair follicles planted
into them
2. Less Patient Apprehension: FUE/FIT quells patient fears about trauma of
surgery
3. No Dishonesty: FUE/FIT has been thoroughly documented over the Internet
eliminating eliminating any chance for clinics to misrepresent the procedure.
4. Undetectable result: FUE/FIT donor sites are virtually undetectable once
healed
5. More options: FUE/FIT gives patients another option. Patients like to have
a choice even if they decide to go with the strip procedure.
6. Simplicity: Fit is much simpler procedure and in the hands of marketing
experts it can produce wonders
A DHI
study of 25 questions proves that patients focused on 3
or 4 surgical points of interest and very few are interested
for in-depth research. Mr. Giotis presented the results
of the study which can be viewed in the attached Powerpoint.
DHI Marketing Strategy:
The future
is now for DHI. DHI has established the first global network
of hair surgeons and clinics that will be committed to
quality results. DHI clinics offer training, marketing,
advertising, several web sites, and global recognition
DHI feels
the future belongs to large medical groups with more than
one doctor and one office, with commitment to quality results.
Through a well organized network hair restoration will
be offered in every large and small city of the globe by
well trained hair surgeons affiliated with large medical
groups such as the DHI GLOBAL NETWORK